Friday, March 22, 2013

You guys get that the free program is a screening process for potential clients, right?

It's interesting because I've had advice from some people telling me I shouldn't give so much away for free, and to be honest that's how I felt for a long time as well - if people want something they have to pay for it, it's valuable information and I have bills of my own that I need to pay. On the other hand I've had people tell me they've recommended my free program to people, who've told them "if it was any good it wouldn't be free" and gone off and wasted their money on some other crap like fkn Ashy Bines or something.

First up though let's talk about training in real life. Training with me is not cheap. I mean, for what you get I actually think it is incredibly good value... but it's a substantial investment. That's a screening process too because I'm charging for sessions with me, instructions via email for training on days without me, nutritional guidelines and me checking that you've been logging your meals... all that stuff. And you pay for the lot, by the month... so... this is exclusively for people who are serious about getting results, right? People who don't want to train often enough to get results, don't want to fix their nutrition, don't want to commit to the program... they're filtered out right away.

NOW Online PT is similar. You gotta be serious, you gotta listen to my advice, and do what it takes to get results. And it doesn't really require anything extravagant, difficult or unreasonable. Just eat the right amount, and hit the gym for an hour most days.

There's not much that's more rewarding to me than giving someone some advice or a program and having them come back a few weeks later reporting amazing results. Unfortunately though... a lot of people will need your advice, want your advice, ASK for your advice... but they're not really to TAKE or ACT on your advice. And that shit gets FRUSTRATING.

The program actually has a lot built in to try to combat this, to make people realise that there is no reason why they should not be successful, and to spell out in a very simple and straight forward manner how to ensure success. Do the maths to estimate your calorific requirements, and hit the gym with a full body resistance program, plus interval training once or twice a week. SIMPLE.

So the situation was... concerned with how many people were picking up & following bad advice from other sources, and as for being asked for advice myself... generally speaking, people from tumblr take it, act on it and get results, people from facebook take it, don't act on it, come back for more advice a month or two later, don't act on that either. In either case my advice is always the same, so why not just write it all up in one place and if it available to anyone who needs it?

So NOW, I get more messages along the lines of "hey I've been following your free program and I love it, it all makes such good sense and it's working out perfectly... where do I sign up for the Coaching Via Email program?" and when I get asked for advice from new people I can just tell them "everything you need to know is in the free program, study up on that". If they're ready for it... they'll go study up, start getting results on their own, and come back ready for the Online Personal Training program.