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Your coach only *thinks* he or she is doing IIFYM.

Well, maybe not your coach. Hopefully your coach is great. Maybe I’m your coach or someone I’m friends with is.

There are a few good ones out there, but for the most part I see a lot of people appointing themselves coaches and entirely butchering the concept of IIFYM.

The difference between how I do things with my Flexible Fueling strategy vs how most people seem to do things with what they think is an “If It Fits Your Macros” strategy is as follows:

Most people are calculating a DEFICIT and working to that, while I am interested in calculating a target for best performance and condition.

When people are focused on calculating a deficit, the question is “a deficit from what?” and also for that matter “a deficit of how much?”.
Often it’s a deficit from “however much you’re currently getting, on average”. So, you track your intake for a few days, work out how many calories it is, average it out… there’s your “maintenance”. Subtract some amount (it might be 500 cals for example) and there’s your new target to be in deficit.

Bullshit.

If you’re not working to any targets to begin with, your current intake is just some random amount. Subtracting an arbitrary number from this random amount and assuming the result will in some way resemble an appropriate (forget “optimal”) target for performance, recovery and adaptation to training is … :\ … I was going to say “overly optimistic” but it is actually just flat out illogical.

That’s not IIFYM, it is just calorie counting and calorie restriction based on the conditioned assumption that you’re eating too much to begin with and the entirely illogical premise that you can best build a lean, strong and healthy body by depriving it of the energy and resources that it requires. It’s still just an attempt to starve weight off although people feel like they’re being more scientific because they’ve done some poorly applied mathematics first.
The thing with calorie counting and restriction is that… like we discussed in my popular rant on facebook yesterday, you’re just training your body to run on less fuel and still somehow get through training and get through your day.

Regardless though, if it is not restricting to a dangerous level you may still see results BUT the reality is that most people (myself included) don’t really have it in them to dial in strict adherence indefinitely. At best people will be motivated to dial it in hard and tight for a few a months… individual mileage will vary but let’s say 12 weeks is a reasonable amount of time before someone will either start to become a little complacent even if they’ve had good results or say “this is bullshit and I quit” if they have not had good results.

Now this won’t be half as bad as compared to someone who has done some of the more common very low calories + restricted food choices “clean eating” type nonsense but STILL… if you’ve trained your body to get by on an inadequate level of fueling, when you get complacent and drift back towards less structured eating habits it’s likely to be a greater energy intake than you’re used to getting, and I don’t have to tell you what happens to that energy that you’ve trained your body not to require.

Rather than that, consider this.

Twelve weeks building up towards higher, optimal, maximum usable energy and macronutrient targets to facilitate best performance at training, best recovery from training, and promotion of lean mass at the expense of fat stores as an adaptation to training.

Now, for the people who want to clutch at straws and try to pull me up on semantics; YES, obviously “the most you can put to use” is less than an amount at which you would not draw on fat stores due to energy intake being beyond your requirements. So indeed we are still “in deficit” but there is very real difference in the results of calculating our energy and macro targets intelligently with a focus on “how much we can put to good use for best results” vs “how far into deficit”.

You require a certain amount of energy just to be alive, to run your organs and regenerate skin cells and all manner of functions you’re not even really aware that you’re doing. Then you require a certain amount to get through your day able to tolerate… I mean, to interact with others and perform your job at work or at study. We burn a certain amount at training although the real value of training is not the energy that we expend but in how we adapt, and we require a certain amount further to all these other requirements to facilitate this recovery and adaptation to training.

Being at a strategic deficit can be advantageous as we will tap further into fat
stores to make up for the shortfall in energy provision vs energy requirements.
However, being too far into deficit simply means not providing the necessary resources to do all of those good things we talked about in the paragraph above, and running yourself into the ground while actually hampering fat loss at the expense of lean mass. The opposite of what you are actually trying to achieve.

So let’s wind this up.

Let’s say similarly to what we discussed earlier, 12 weeks of building up towards optimal, maximum useable, sports nutrition targets for best performance, recovery and adaptation to training. During that 12 weeks the challenge will be in eating enough to meet your requirements even when you’re not feeling hungry. Beyond that 12 weeks, depending on the individual you might find some people decide “this is bloody great and I can keep this up as long as feel like it and keep driving towards better and better performance and results”, which is great.

Other people are likely to think “that was great but I think I have a pretty good handle on this now and can just make good choices to eat when I’m hungry, confident that I’ll be getting it close enough most of the time” aka “intuitive eating” and that is also great.

My observation of that latter option is that intuitive eating after a period of working towards maximal targets will come in at a slight deficit due to no longer doing the “eat even if you’re not hungry” part. What happens when we’re at a slight, strategic deficit? As discussed a couple of paragraphs earlier, we tap even further into fat stores to make up the balance.
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Goal Setting: Think "trajectory" rather than specifics.

Here's something I've been working on.



It’s not so much a “real graph” in that it’s not based on real data, so much as it is an illustration of a logical point. Now… for people about to come into the New Year with a resolution of achieving some sort of a goal via training and dieting over the course of the year… here’s something to think about.

The key word here is TRAJECTORY.

First up though let’s talk goals. Your goal is multifaceted as follows:
  • Weight: It’s not helpful or healthy to be too concerned with a very specific weight on the scales, but perhaps falling somewhere closer to / within a suitable athletic weight range is a part of it.
  • Body Fat %: For most people it is not necessary nor helpful to be too concerned with a very specific body fat % reading, however we’re likely to want to see an increase in lean mass as we adapt to training, aka body composition or as I like to refer to it “body condition”.
  • Performance: On an individual level depending on how competitive your nature is, you may have a specific performance / ability goal, or it may be enough just to see progress and improvements, and in simple terms be able to “do more” whether that is to run a greater distance, lift a bigger weight, or whatever.
  • Body Satisfaction: This is super important. We want to feel good about ourselves, how we’re performing and the changes in condition that we see as a result. What I always feel is the ultimate success is when a client has already gone beyond what they had previously thought was the limit of their potential, and knows exactly what they would need to do to go even further, but thinks something like “who gives a shit though, what I’ve already done is awesome enough and now i just want to enjoy training and fueling and feel good about myself instead of thinking ‘it’s still not enough it’ll never be enough’” you know what I mean?
  • Enjoyment: Training and eating is supposed to be enjoyable, right? Never lose sight of that.
So those are some/all of the things we might be interested in achieving via training in the New Year. Fast forward to this time next year, and we want to be looking back and saying “well, that was a successful year of training” where we made performance gains, improvements in condition, enjoyed ourselves and felt good about ourselves too.

For that to occur, what would need to happen between now and then?

It is easy to get sucked in to the idea that it would mean never missing a training session under any circumstances, strict dieting day in, day out, hitting our macro and energy targets consistently with the best choices of healthy foods.

Well… that all sounds great but in reality, it’s just not humanly possible. If you were really to chart a successful person’s attendance at training, adherence to the nutrition plan, motivation and enthusiasm levels and so on… in reality it might look more like the yellow line in my illustration… and in fact even this is probably overly optimistic. Some periods you do a little better, some periods you go off the boil a little, once in a while life’s not perfect and your ability to attend training suffers… but over all you do enough to keep you on that trajectory towards improved condition & all of those other goals.

People have to be realistic and they have to be for real, too. Writing these posts there’s always a danger of people choosing to interpret it like “cool, I can just do a half arsed job, not show up very often, not hit intake targets, and I’ll still make good progress because this guy says it can work like that”. No. You have to come into something with the intention to do the best you can, as consistently as you can… but being a realist you also accept that perfection isn’t possible and perfectionism isn’t helpful. What’s important here is that when you do have a rough period, you don’t convince yourself that it’s the end of the story and that you’ve failed. So long as you are genuinely doing what you can, when you can, you should expect to move closer to your goals even if the process is gradual.

So that’s it in a nutshell really. The goal that we set is to be on that trajectory that keeps us moving closer to and beyond our goal condition as described above. To keep moving in the right direction, via establishing and practicing habits that are sensible, sustainable, healthy and conducive to improvements in performance, condition and mindset.

What you can also see on this chart in the red is my illustration of the trajectory we’re likely to follow via yo-yoing on and off crash diets. As you can see, over the long term we only move further and further away from all aspects of our goal condition. Many people reading this will know this all too well from personal experience already.

If you want to get off that yo-yo dieting cycle and into effective training, appropriate fueling and a sensible and sustainable approach that will keep moving in the right direction towards all of your condition goals, you can register your interest in the next launch of my Online Flexible Fueling Program, via the survey to the right of your screen.

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The Progress Heirachy Pyramid.

Here’s a little animation I made to illustrate the hierarchy of importance of different elements and how when they are all stacked up together they lead to success in your training related goals.


Especially online, most people just like to debate, argue and bicker. When talking about what people need to do if they want to get into shape, lose weight, be healthy, or whatever… people will latch on to some idea that they read about, some thing that they personal found helpful, and make it out to be an all important necessity that everyone else seems to be missing because they’re just not quite smart enough to get it.

In reality these points are fine tuning at best, possibly beneficial if you have all of the more important bases covered already, but for new people looking to get started with a fitness goal or a healthier life style they only serve to over complicate things and take people’s focus away from what’s really important.

What’s really important is just simply establishing the habits of turning up to the gym and putting in your best effort, regularly. People like to throw around words like discipline, commitment, will power and so on, but enthusiasm is really what it takes to get people into training regularly and consistently, and to work to the best of their ability while they’re in there.

What people seem to miss is that you can’t guilt, shame, pressure or coerce someone into feeling enthusiastic. Sure, a lot of people will begrudgingly show up once in a while because people are on their back, making them feel bad about the shape they’re in, telling them they are lazy or whatever else. Consistently though? Is that sort of negative motivation likely to get people showing up regularly and really getting stuck into training? Absolutely not. People need to be enthusiastic. They need to actually want to train, want to see results, and have a good reason to believe that they will be successful.

As we talked about recently on facebook, when you consistently turn up and train enthusiastically to the best of your ability, the sky is the limit. Providing of course that you are actually working to an effective training and fueling strategy. This is the missing piece of the puzzle for most people, and it is the crucial foundation that everything else depends upon.

Many people will get enthusiastic, show up and try their best… but that enthusiasm soon wanes if they do not see progress in terms of their performance or condition. It goes without saying that turning up and putting in the effort is crucial, but how are we applying that effort? With an effective training strategy that we can expect to produce results, or is it just effort for effort’s sake? “burning calories” and so forth?

You require both an effective training strategy, and the appropriate fueling strategy in order to see the benefits of training. On the fueling side we are really just talking about getting enough, but not too much of everything that we require, including total energy aka calorie intake.

Being enthusiastic and actually turning up regularly to train with a good program, while appropriately fueled to perform, recover and adapt… you will see results. These results mean your performance improves, your condition improves, and you’re all the more inspired. Having so much momentum at this point, this is where fine tuning can come into things on an individual level, as you find what works best for you in terms of exercise selection, meal timing and frequency, choices of foods that make it easier to hit more precise macronutrient targets, and so on.

Again, these “fine tuning” items are really down to what makes it easiest and most enjoyable for each individual to stay enthusiastic and consistent. Too often people will take those personal, individual preferences and try to make them out as all anyone else needs to be focused on, when in actual fact they might be the least suitable, least convenient things for someone else that only makes them less enthusiastic and less consistent as they struggle to put it all together.

Bottom line: being enthusiastic about showing up regularly to train to the best of your ability with any decent training program and a suitable fueling strategy to meet your individual requirements will take you a hell of a long way.
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Secret Weapons For Optimal Energy Intake

Not your standard healthy foodspo type pic, is it?

Here’s the thing.

Eating quote/unquote “healthy” foods is awesome. More vegies in particular, more fruit too... all manner of nutrient dense foods. It means you’re sure to be getting an abundance of vitamins and minerals that your body will thrive upon, and you’re probably pretty unlikely to go into excess energy intake.

Getting lots of micronutrients and not being in excess energy intake is exactly what you want. HOWEVER, particularly for active people participating in sports and/or training... an otherwise healthy diet that falls short of an adequate level of energy provision will (at best) fail to ensure great performance and results from training, and (at worst, and quite likely) actually be detrimental to health and wellbeing.

We’re encouraged to see calories / energy intake as something to be minimised. This is highly problematic. Obviously we do not want to be in the habit of exceeding our requirements, but we must at the very least meet an adequate energy provision, and as athletes we should try to push closer to an optimal level of total energy intake to facilitate best performance, recovery and results from training.

Now some people do manage to achieve a suitable energy intake while still “eating clean”. More power to them, but to me this seems like a difficult and unnecessary task.

It is entirely fine to include some foods in your plan solely for energy provision, even if they fall short of the mark on other nutritional resources. You’ll be getting those elsewhere anyway from all the healthy fruit and vegetables and whole grains you’re eating.

For me personally, a couple of thin rice cakes with raspberry jam is the perfect post-training recovery snack. Immediately after training, your energy levels are depleted, but you probably don't really want a substantial meal that requires much to digest. I find a couple of these hits the spot nicely, and I'm ready for my shake a little while later.

Shakes are another, not so secret, secret weapon.

Now, there's nothing magical about a protein shake that will ensure great results merely by adding it to some random eating habits that add up to some random amount of energy and macronutrient provision. However, when you're working to appropriate sports nutrition or Flexible Dieting guidelines, a shake can be an easy way to boost your total energy and your protein intake closer to optimal levels.

Personally my requirements are quite high, so I like to add a banana and a scoop of dessicated coconut to my shake as well as the Whey Protein Concentrate.

This is mostly all about "hitting my macros". There's a new page I've just set up with my recommendations of certain delicious foods you might want to include for their micronutrient content, with properties that are particularly beneficial for good health and for recovery from training.

That's some more great free information you can sign up for that at the top right of the this page, or click here.

The name of the game here is "stack the deck in your favour" with a plan that not only meets all of your requirements, but does so in a way that is enjoyable and not a chore. This means it is conducive to long term adherence and long term results.
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Ditch The Diet And Eat Like An Athlete

ALRIGHT SERIOUS TALK.

If you TRAIN in pursuit of any specific or not-so-specific performance or condition result, start thinking of yourself more like an athlete.
More like an athlete, less like “someone on a diet”.

Women in their late teens or early – mid twenties who are hardworking badasses in the gym, also training for and competing in sport on the weekend, otherwise busy and industrious throughout the day as well… the amount who fit this profile who have come to me over the years, unsatisfied with their condition and how their body is responding to training, and thinking they need to cut carbs, cut total cals, go keto… or any other variation of “going on a diet” in the conventional sense to FORCE the body to tap into those fat stores.

NO. NO. NO. NO!

This goes for anyone at any age, for that matter. If you’re doing all that hard work YOU ARE NOT SOMEONE WHO NEEDS TO GO ON A DIET. You are someone who needs to fuel for performance, recovery, and the creation of a stronger, lean body as an adaptation to training.

Trying to “force” the body to burn fat through massive calorie deficit through restriction and expenditure has the opposite effect. Your body will only prioritise the support of lean mass when conditions are most favourable, AKA you are (at least) adequately fueled. The closer you push to a more maximal, optimal energy provision the higher a percentage of that total will be put into the muscles while the body draws more from fat stores to fuel low intensity / non exercise activity.

The further into deficit you go, the lower that percentage being made available to support lean mass becomes and the body will conserve a higher percentage in fat stores because it thinks it is trying to survive a famine or an ice age or something terrible like that.

You are built for survival and adaptation. Put yourself into arduous circumstances with minimal food & energy intake plus maximum work load and your body will try to find a way to survive BUT IN NO WAY does this equate to “the creation of your goal body condition”.

Not in a million years could it mean that. You are built for survival and adaptation though, so provide as much fuel as you can put to use and then train strategically to do just that. Not to “burn calories” but to utilise energy and resources in creating a strong, lean, healthy and functional body condition just like you want.

Now… even if you’re thinking “ok but that’s for people who are already lean, I have all this weight to lose first so I need to be in deficit and burn more calories”, no. Pay attention.

Even if you are actually overweight. Participating in that amount, that type, and that level of performance in training and sports… whatever amount and level that is, we can run the maths and accurately determine a calorific intake that would fail to see a reduction in body fat due to being in excess of requirements.

It would actually be a massive amount.

We can also run the maths and determine what is an adequate, and what is an optimal amount that could be taken up and put to use for the very best performance and condition, and it will still be quite a massive amount, but significantly below that “too much” amount described above.

Best results… no… ANY lasting result can only occur when you are in the habit of consuming somewhere within that “adequate to optimal” range of total energy intake. The more consistently you are within that range and preferably closer to the higher, optimal end, the more consistent and the more dramatic the improvements in both performance and condition will be.

Now… you could achieve that optimal intake via intuition, but most people are so used to the “eat less” message that they’ll fall short of an adequate amount without first having a period where they identify and practice planning to meet those targets. Some people might manage to fluke it via sheer dumb luck and conclude that it has more to do with a certain selection of foods than with energy and macronutrient provision, but they’d be wrong and their advice will be detrimental to most anyone else.

You need to establish the habit of meeting at least an adequate total energy and macronutrient provision, via whatever selection of foods makes this the easiest and most enjoyable for you. Preferably, at least periodically you need to push closer to the maximum, optimal end of that usable energy range.

Also you need to train, productively and strategically for a strong, healthy body.

I happen to have a very good system for determining these requirements, and a protocol for hitting first adequate and then optimal targets for best results ever and no restrictions on food choices. Also right now I have a brand new strength training program for athletes and sports people looking to complement their sports training.

It is all available online.
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